As the largest country in the Arabian Peninsula, and at almost a fifth of the size of Europe, Saudi Arabia is most commonly associated with deserts; it often surprises people to learn that it is also home to a diverse scenery that encompasses beaches and forests, grasslands and mountain ranges.
The country has a warm tradition of hospitality and wonderful cuisine, from north to south. Its rich cultural heritage is shaped by its position as a historic trade hub and a destination for religious tourism.
In recent years, Saudi Arabia has undergone significant economic, technological and cultural transformation, evolving into a vibrant and ever-changing country worth visiting.